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WORDS FROM FRIENDS

TO DRINK FROM THE SILVER CUP

USING A FACEBOOK PAGE
TO PROMOTE A PRODUCT OR SERVICE



Both of my books (Viktor Frankl: A Life Worth Living, To Drink from the Silver Cup) have had their own Facebook Pages, although I haven’t posted to the Viktor Frankl page in a long time. In case you don't know, a Facebook Page is different from but connected to your personal timeline and is dedicated to the purpose of letting people know about products, concepts or services you’re offering. You can also sell from your FB Page, although I haven’t tried that. Yet. The FB instructions for setting up a Page are pretty easy to follow, so this post is about what I learned about using my Page after setting it up. If you are promoting a book or a service, there might be something useful here for you.

When you post to your Page, you get Read More 
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TO DRINK FROM THE SILVER CUP

HOW ABOUT THOSE BLURBS?



How often do you stand in a bookstore, holding a book whose title grabbed you? You read the description on the back cover, the thumbnail bio of the author, and you’re not quite sure if this is the one you’re going to spend your money on. Or, more likely today, you’re perusing the cover on Indie Bound or Amazon. Then you start to read the blurbs. There might be a short eye-catcher on the front cover, two or three on the back, then a few pages right up front inside. I sometimes read all of them if I’m undecided, or I skim them, looking for endorsers whose names I recognize and respect.

Those blurbs can become a book’s first Read More 
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