TO PROMOTE OR NOT TO PROMOTE:
IS THAT REALLY A QUESTION?
When you’ve written a book, and you know that the publisher will probably do very little to promote it, the advice from most publications for writers is that you have to roll up your sleeves and start self-promotion long before the book comes out. Building Buzz, they call it. This seems like something of a no-brainer, so the question in my title might appear gratuitous. Read on.
In fact, my publisher, Terra Nova Books, does a good deal more than many publishers to promote its authors. Every author is featured on a page on TN’s website, which includes a book trailer. The marketer deals with national book publications such as Publishers Weekly and Booklist and with national non-print venues. A large percentage of profits goes to a nationwide distributor with an on-the-ground sales force. Yesterday I met with the marketer, my editor and the publisher, and we spent two hours discussing various strategies, dividing up tasks.
Nevertheless, I knew from the beginning Read More