HOW ABOUT THOSE BLURBS?
How often do you stand in a bookstore, holding a book whose title grabbed you? You read the description on the back cover, the thumbnail bio of the author, and you’re not quite sure if this is the one you’re going to spend your money on. Or, more likely today, you’re perusing the cover on Indie Bound or Amazon. Then you start to read the blurbs. There might be a short eye-catcher on the front cover, two or three on the back, then a few pages right up front inside. I sometimes read all of them if I’m undecided, or I skim them, looking for endorsers whose names I recognize and respect.
Those blurbs can become a book’s first Read More